What we do at S10

People think Design Thinking is largely relevant to product design. We thought how about branding and communications? How about market research and behavioral insights? Isn’t everything we do in advertising and branding all about a non-linear, iterative process that we use to understand users, challenge assumptions, redefine problems and create innovative solutions? And that’s exactly what Design Thinking is. And that’s what we do at S10.

We are as flexible and agile as containers

We apply Design Thinking in brand identity, brand communications and advertising campaigns across channels and touch points. Based in HCMC, Vietnam, we started our journey in a container office which we thought was cool, because while our ideas brewed in that container space, they were never contained by those four walls. ​

Tram Anh

Business Director


Business Consultant






Sr. Designer


Account Executive


Sr. Copywriter


Jr. Copywriter


Graphic Designer

Transforming businesses, brands and people’s lives with the power of design & thinking..


Founder & CCO

NO to a Masters degree in Geology in favour of a degree in Applied Art – Rajib’s journey of saying no started early on in life.

Rajib has been in advertising for 20+ years, saying NO to countless mundane and safe solutions in favour of groundbreaking, award-winning, business solution producing campaigns for the likes of Coca-Cola, Qatar Airways, World Health Organization, Vinaphone, P&G, GSK, Sentosa Island, Unilever, AirAsia, Samsung and so on across South and South-East Asia.

He is the current Chairman of Indian Business Chamber in Vietnam. He also makes great coffee!

I believe in ideas that spark change. I believe, simplicity is the birthplace of all things great.

Ankita Ghosh​

Creative Director

NO to a career in scientific research in favour of a job in copywriting, Ankita too started saying no early on. ​

She has said NO to staying in her comfort zone in favour of working across South and South-East Asia handling global, regional and local businesses like Coca-Cola, Durex, Budweiser, Kotex, Pizza Hut, KFC, Emirates, Electrolux, Samsung, Huawei, Unilever, P&G, British American Tobacco and so on. ​

After having spent 20+ years in advertising, Ankita gathered enough material to start doing stand-up comedy. She has performed in LA, Edinburgh, London, KL and all over Vietnam. ​

She thinks Rajib makes the best coffee. Everyone else believes it’s a joke! ​

Ideas don’t drop from the sky, ideas are born on the streets, we have to just keep our eyes & ears open