(Work done during my stint as Creative Director at isobar Vietnam)
Saigon Co.op, the market leader of Vietnam’s local retailer market wanted to leverage their new trading model Co.op Smile as the brand was facing big competition from foreign retail chains. We helped them to launch Vietnam’s first retail startup reality show “Start up with Saigon Co.op” where winners will be rewarded with the ownership of Co.op Smile stores.
Reality show branding was done with Character design / UX / UI Design / Online ads / POSM / PR
12 episodes were broadcasted online and on TV, participants faced challenges spanning retail business models, mobile sales, driving customers to store via advertising and promotion and designing a perfect retail store.