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Fleur Facial Tissue

CENTURY PULP & PAPER wanted to launch a new line of facial tissue and they wanted to position it as ultra soft tissues. The packaging design was done to evoke a “Joy of softness. Softness that can evoke myriads of feelings. It can transport us to a world of ultimate comfort and luxury. It can make us lose ourselves in the moment and forget the mundane. Also a logotype for ”fleur” was developed.

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Logo mark / Packaging Design

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3 Ply Variant

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2 Ply Variant

studio 10

1 Ply Variant