(Work done during my stint as Creative Director at Dentsu Aegis Network Vietnam)
During football tournament with U23’s participation, the excitement amongst Vietnamese fans were already high. With little space for slump moment, we wanted to make Coke’s uplift message relevant to Vietnamese fans during the AFF Suzuki cup.
We launched “UPLIFT VIETNAM Oi” campaign and designed limited edition CANs featuring Vietnam national football players to celebrate the winning spirit of team Vietnam.
Limited edition CAN design featuring Vietnam’s national footballers.
Illustrations done for IMC communication
An AR based content was also launched for Vietnamese fan’s to celebrate with the team. With this campaign, Coca-Cola successfully integrated augmented reality in a campaign and created a new format for consumer engagement. To give more engagement social and digital hooks were created, like FB Avatar, Video avatar for Fan’s root and cheer for the team.