(Work done during my stint as Creative Director at Dentsu Aegis Network Vietnam)
In Vietnam there are lots of skepticism especially driven by the internet that is dividing people’s opinions, as well as lives.
Coca-Cola saw this as an opportunity to launch a Tet campaign with the aim of removing skepticism and uniting people.
The ‘GOODNESS TOGETHER’ was launched. We started with designing the special edition coke CAN that illustrate CARE, HOPE & KINDNESS.
The cans were designed using golden swallows (the signifier of Lunar New Year) along with other Tet motifs. We turned Coke CAN as a meaningful gift during Tet in uniting people.